7 thoughts on “JOURNAL #19

  1. The product being advertised for my brochure proposal is the Quantum Instant Instant Ramen Synthesizer. A product that instantly synthesizes instant ramen packets so that you can avoid having to go to the store to buy more instant ramen.

    It’s important because on average, a college student who regularly buys instant ramen will spend somewhere between $350-$600 on instant ramen during their four year undergrad program. The Quantum Instant Instant Ramen Synthesizer will be sold for $249.99 retail, making it an upfront investment, but one that will ultimately save college students money in the long term. Testimonials in the brochure would be from college students who bought the product and ended up being able to save some money, and then continued to get use out of the product beyond their college tenure.

    Images would be of the product itself, and likely some images of instant ramen in order to stoke the desire portion of AIDA in the brochure. The feel of the brochure should be professional because it is advertising a product, but should also feel witty and humorous because of what is being advertised.

    The slogan: “Quantum physics has never been tastier!”

  2. When brainstorming for practical products, I thought of a robot that collects and transfers your laundry to and from machines and brings it back to your location. It’s practical for college students so they don’t have to waste time going up and down stairs, waiting for open machines in laundry rooms, and finding time in their schedules. Some slogans and logo concepts I thought of were, “Don’t worry, iGot it” to match the company name or a summary sentence like, “Robots that do your pesky laundry for you’. I plan to create a logo where the y at the end carries under the rest of the word, to mimic the progressive concept of this moving laundry robot. For statements, I think focusing on the availability of time and the reduction of stress it creates is a great target point for college students. Lastly, I want the feel of this brochure to reflect the amazing technology being produced, a slick look that is simple but appealing to reflect our machine.

  3. The product is called iLaundry and it is a product that helps individuals with busy schedules do laundry. It is important because it can take the weight off of someone’s shoulders that already has other everyday responsibilities that are stressful and worrisome. The kinds of testimonials we would need to sell this are ones from individuals that live average daily lives like the rest of us, so they appear more relatable and believable. The slogan our product has is “Don’t worry, iGot it,” which hints at the name of the product as well as putting the user at ease about this important chore. The feel of the brochure is to make sure the consumers are stress free and comfortable with using this little helpful buddy to assist with laundry.

  4. Our team’s products are called Tide Pondz. Each Tide Pondz is a compact, single-use hydration pod that delivers the equivalent of 8 ounces of water in one refreshing gulp. This product is important because it makes it easy for busy college students to maintain a healthy water intake so they can focus on succeeding in school.

    One of our team’s main goals was to sell to college students. So, for testimonials we would like to highlight college students. Since we are located in Biddeford, Maine I believe it would be a good idea to highlight UNE, UNH, and UMaine students. This is because they are all colleges within an hour of your area. It will reach a wide range of students while still feeling like the testimonials are personal because the likelihood of these people going to the school you attend are high.

    Images that will be placed on the brochure are pictures of the product in real size. This will help the customer visualize what they are purchasing, making it more likely for them to purchase.

    For the “feel” of our brochure we wanted to create something that is welcoming, informal, and professional. We decided to use blue colors and included at least one picture on each page with minimal words to keep the consumers engaged while still being informed of our product.

  5. Our product is edible water pods, aka Tide Podz. It is important because it helps reduce plastic waste, is more convenient than a normal water bottle, and helps keep people hydrated on the go. We will need testimonials from busy people and athletes, so, college students. Images of the product as well as water will be important to include. The slogans we brainstormed are ‘drink different’ and ‘feel the tide.’

  6. Our product is iLaundry, and its audience for the first model will be directed toward college students at UNE. It’s a hamper that has wheels and arms and can do your laundry for you. Our group all agreed that doing laundry in college can be a tedious task that we all wanted a solution to. It will serve as a very important tool to whoever utilizes it because all college students could always use more time, and the iLaundry will save them plenty. The testimonials that we’ll use to sell our product will be from students who’ve been granted early access and can expand on how this product has saved them time and stress. Our slogan is, “Don’t worry, igot it”, to show that you can put your trust into our product to complete the annoying task of doing laundry for you. We used simple images and bright techno colors on our brochure to give a feel that our product was new and refreshing. Our goal of making the brochure was not only to show how much time our product will save you, but also grab the aesthetic attention of people who pick it up to give them a futuristic vibe .

  7. The Product we decided to construct is a technological AI robot called iLaundry, which we are advertising as an efficient and convenient way for one to do their laundry, without even lifting a finger. The best way for us to advertise this to a target audience is to make a makeshift design that is going to appeal to younger college students. College students are always worrying about balancing their personal life with school and academic life. We believe that with this robot that essentially is designed to take care of a household chore like laundry, balancing life will be a whole lot easier. The robot is essentially a hamper on wheels and we all agreed on this product because of the relatability of the idea of doing laundry. It can be extremely tedious, especially when you are busy studying for an exam. The way we will advertise and create this for a brochure is by using light techno colors like light blue as a baseline, combining that with detailed imagery of robotics that match our idea. Furthermore, using testimonies from on campus residents will make the product more college based and really sell the exclusivity and value of the product. It is all about marketing when it comes to designing a brochure, and the first step is to make sure everything is eye catching, as well as ensuring your product is one people will actually want to purchase and seek out.

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